Instagram Keeps Ruining Your Video Quality. Stop Letting It.
Instagram aggressively re-compresses video uploads. Pre-optimize to the exact specs Instagram expects to preserve quality.
Why does Instagram ruin my video quality?
You spend hours editing a video. You upload it to Instagram. It looks like it was filmed on a potato from 2008. Instagram re-encodes everything, and if your input doesn't match their expected format, the quality loss is brutal. 4K footage gets downscaled. Wrong aspect ratios get cropped unpredictably. Slow uploads get extra-compressed.
What are the requirements?
How do I fix this?
Drop your video into Squash and select Instagram Reels or Instagram Feed. Squash pre-optimizes to the exact specs Instagram expects — right aspect ratio, right resolution, right codec — so their re-compression has minimal impact.
Instagram optimization is free in Squash. Pro ($29) removes the 60-second limit and end card.
Download Squash